Synthetic data
All sessions

s-3740

Simulated shopper

Oct 31, 2026, 9:03 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Cairn LowViewed a product pageChoice 31%
  2. 249sSize 10 · Cairn LowSelected a sizeFit 69%
  3. 353sSize guide · Cairn LowOpened the size guide→ the store shows Fit Confidence hereFit 94%
  4. 41m 02sSize guide · Cairn LowRe-opened the size guideFit >99%
  5. 51m 22sOpened reviews · Cairn LowOpened reviewsFit >99%
  6. 62m 02sReviews filtered: fitFiltered reviews by fitFit >99%
  7. 72m 22sSize 10.5 · Cairn LowChanged size selectionFit >99%
  8. 82m 45sOpened reviews · Cairn LowOpened reviewsFit >99%
  9. 92m 50sReviews filtered: fitFiltered reviews by fitFit >99%
  10. 102m 54sSize guide · Cairn LowRe-opened the size guideFit >99%
  11. 113m 12sExpanded returns · Cairn LowExpanded returns policyFit >99%
  12. 123m 39sImage 1 · Cairn LowViewed a product imageFit >99%
  13. 134m 18sOpened reviews · Cairn LowOpened reviewsFit >99%
  14. 144m 49sReviews filtered: fitFiltered reviews by fitFit >99%
  15. 5m 07sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×324.4×
  • Re-opened the size guide ×290.5×
  • Changed size selection106.9×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.