Synthetic data
All sessions

s-3741

Simulated shopper

Oct 22, 2026, 2:35 PM UTC · mobile · email · Cairn Mid Waterproof Boot · 19 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sViewed Cairn LowViewed a product pageChoice 31%
  2. 254sImage 1 · Cairn LowViewed a product imageNo clear doubt 35%
  3. 31m 31sViewed Cairn MidViewed a product page · Switched to a similar productChoice 76%
  4. 42m 05sAdded to cart · Cairn MidAdded to cartChoice 76%
  5. 52m 13sViewed cartViewed cart (saw shipping cost)→ the store shows Decision Helper hereChoice 64%
  6. 62m 52sRemoved from cart · Cairn MidRemoved from cartValue 94%
  7. 73m 16sOpened reviews · Cairn MidOpened reviewsValue 97%
  8. 83m 52sReviews filtered: valueFiltered reviews by valueValue >99%
  9. 94m 01sAdded to cart · Cairn MidAdded to cartValue >99%
  10. 104m 08sViewed cartViewed cart (saw shipping cost)Value >99%
  11. 114m 44sRemoved from cart · Cairn MidRemoved from cartValue >99%
  12. 125m 16sViewed Talus TrailViewed a product page · Switched to a similar productValue >99%
  13. 135m 45sAdded to cart · Talus TrailAdded to cartValue >99%
  14. 146m 15sViewed cartViewed cart (saw shipping cost)Value >99%
  15. 156m 48sPromo field focusedClicked into the promo-code fieldValue >99%
  16. 167m 02sSize guide · Talus TrailOpened the size guideValue >99%
  17. 177m 39sBrowsed catalogBrowsed the catalogValue >99%
  18. 187m 52sSorted: price ascSorted by lowest priceValue >99%
  19. 7m 56sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Viewed cart (saw shipping cost) ×34.1×
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Switched to a similar product ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.