Synthetic data
All sessions

s-3742

Simulated shopper

Oct 26, 2026, 12:55 AM UTC · desktop · organic · Ridgeback 38L Pack · 15 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 227sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice 78%
  3. 31m 06sExpanded specs · Ridgeback 48LExpanded technical specs→ the store shows Decision Helper hereChoice 88%
  4. 41m 18sCompare + Ridgeback 48LAdded a product to compareChoice 99%
  5. 51m 41sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  6. 62m 07sViewed Merino 200Viewed a product pageChoice >99%
  7. 72m 35sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  8. 83m 02sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  9. 93m 24sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  10. 103m 30sOpened reviews · Ridgeback 38LOpened reviewsChoice >99%
  11. 113m 38sExpanded materials · Ridgeback 38LExpanded materialsChoice >99%
  12. 124m 12sExpanded warranty · Ridgeback 38LExpanded warrantyChoice >99%
  13. 134m 24sOpened comparisonOpened the comparisonChoice >99%
  14. 144m 37sAdded to cart · Ridgeback 38LAdded to cartChoice >99%
  15. 4m 44sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Switched to a similar product ×28.6×
  • Opened the comparison57.4×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.