All sessions
s-3743
Simulated shopperOct 27, 2026, 6:01 AM UTC · mobile · search ads · Kettle Ti Stove Kit · 12 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Built-For Answer after action 8 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 21%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 140sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 21m 17sViewed Kettle TiViewed a product pageNo clear doubt 47%
- 31m 34sImage 1 · Kettle TiViewed a product imageNo clear doubt 69%
- 41m 51sImage 2 · Kettle TiViewed a product imageNo clear doubt 83%
- 52m 06sExpanded specs · Kettle TiExpanded technical specsNo clear doubt 69%
- 62m 09sImage 3 · Kettle TiViewed a product imageNo clear doubt 79%
- 72m 13sExpanded materials · Kettle TiExpanded materialsNo clear doubt 72%
- 82m 25sSearch “fuel canister compatible”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 92%
- 92m 53sOpened reviews · Kettle TiOpened reviewsSuitability 98%
- 102m 58sExpanded specs · Kettle TiExpanded technical specsSuitability 99%
- 113m 22sExpanded specs · Kettle TiExpanded technical specsSuitability >99%
- 3m 45sLeft the store
Final guess
Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
- Expanded technical specs ×36.9×
- Searched for a use-case or spec17.5×
- Viewed a product image ×31.2×
- Opened reviews1.7×
- Expanded materials1.5×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.