Synthetic data
All sessions

s-3744

Simulated shopper

Oct 22, 2026, 8:19 AM UTC · desktop · organic · Cairn Mid Waterproof Boot · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 21m 12sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 31m 32sSize guide · Cairn MidOpened the size guideFit 64%
  4. 41m 43sOpened reviews · Cairn MidOpened reviewsFit 82%
  5. 52m 18sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 99%
  6. 62m 56sImage 1 · Cairn MidViewed a product imageFit 99%
  7. 73m 36sOpened reviews · Cairn MidOpened reviewsFit >99%
  8. 83m 40sReviews filtered: fitFiltered reviews by fitFit >99%
  9. 94m 04sSize guide · Cairn MidRe-opened the size guideFit >99%
  10. 4m 23sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Re-opened the size guide90.5×
  • Opened the size guide8.4×
  • Opened reviews ×21.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.