Synthetic data
All sessions

s-3745

Simulated shopper

Oct 23, 2026, 5:11 PM UTC · mobile · search ads · Ridgeback 48L Pack · 15 actions

purchasedcart $368

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 66%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 245sAdded to cart · Ridgeback 38LAdded to cartChoice 24%
  3. 31m 02sCheckout startedStarted checkoutChoice 24%
  4. 41m 13sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice 78%
  5. 51m 25sImage 1 · Ridgeback 48LViewed a product imageChoice 70%
  6. 61m 42sAdded to cart · Ridgeback 48LAdded to cartChoice 81%
  7. 71m 45sViewed cartViewed cart (saw shipping cost)→ the store shows Decision Helper hereChoice 72%
  8. 82m 25sExpanded shipping · Ridgeback 48LExpanded shipping infoChoice 48%
  9. 92m 47sImage 2 · Ridgeback 48LViewed a product imageChoice 45%
  10. 103m 11sExpanded warranty · Ridgeback 48LExpanded warrantyNo clear doubt 62%
  11. 113m 28sOpened reviews · Ridgeback 48LOpened reviewsNo clear doubt 46%
  12. 123m 43sReviews filtered: deliveryFiltered reviews by shippingDelivery 95%
  13. 133m 54sViewed cartViewed cart (saw shipping cost)Delivery 98%
  14. 143m 59sCheckout startedStarted checkoutDelivery 98%
  15. 4m 16sPurchased

Final guess

Delivery98%
Fit
<1%
Suitability
<1%
Durability
1%
Value
1%
Delivery
98%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost) ×22.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.