Synthetic data
All sessions

s-3748

Simulated shopper

Oct 29, 2026, 5:45 AM UTC · mobile · organic · Ridgeback 38L Pack · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Squall ProViewed a product pageChoice 29%
  2. 257sCompare + Squall ProAdded a product to compareChoice 76%
  3. 31m 23sCompare + Squall 2.5LAdded a product to compare→ the store shows Decision Helper hereChoice 94%
  4. 41m 35sCompare + Squall ProAdded a product to compareChoice 99%
  5. 51m 48sCompare + Squall 2.5LAdded a product to compareChoice >99%
  6. 62m 23sDelivery check · ZIP 73308Checked delivery date by ZIPChoice >99%
  7. 72m 42sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice >99%
  8. 83m 10sViewed Ridgeback 38LViewed a product pageChoice >99%
  9. 93m 33sExpanded specs · Ridgeback 38LExpanded technical specsChoice >99%
  10. 103m 45sImage 1 · Ridgeback 38LViewed a product imageChoice >99%
  11. 114m 18sExpanded materials · Ridgeback 38LExpanded materialsChoice >99%
  12. 124m 37sExpanded specs · Ridgeback 38LExpanded technical specsChoice >99%
  13. 134m 49sBrowsed catalogBrowsed the catalogChoice >99%
  14. 5m 10sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.