Synthetic data
All sessions

s-3749

Simulated shopper

Oct 27, 2026, 7:37 AM UTC · mobile · paid social · Kettle Ti Stove Kit · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 245sBrowsed catalogBrowsed the catalogNo clear doubt 47%
  3. 31m 12sImage 1 · Kettle TiViewed a product imageNo clear doubt 69%
  4. 41m 27sExpanded shipping · Kettle TiExpanded shipping infoNo clear doubt 63%
  5. 51m 41sImage 2 · Kettle TiViewed a product imageNo clear doubt 83%
  6. 2m 05sLeft the store

Final guess

No clear doubt83%
Fit
<1%
Suitability
3%
Durability
1%
Value
<1%
Delivery
12%
Choice
<1%
No clear doubt
83%
Why no clear doubthow much likelier
  • Viewed a product image ×22.3×
  • Browsed the catalog2.3×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.