All sessions
s-3750
Simulated shopperNov 2, 2026, 12:14 AM UTC · desktop · organic · Cairn Mid Waterproof Boot · 15 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 114sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 219sViewed Cairn MidViewed a product pageNo clear doubt 34%
- 323sOpened reviews · Cairn MidOpened reviewsFit 32%
- 426sSearch “does it run small”Searched for sizing / fitFit 82%
- 540sSize 9.5 · Cairn MidSelected a size→ the store shows Fit Confidence hereFit 99%
- 651sImage 1 · Cairn MidViewed a product imageFit 99%
- 71m 17sSize guide · Cairn MidOpened the size guideFit >99%
- 81m 23sExpanded returns · Cairn MidExpanded returns policyFit >99%
- 91m 44sOpened reviews · Cairn MidOpened reviewsFit >99%
- 101m 51sReviews filtered: fitFiltered reviews by fitFit >99%
- 112m 20sOpened reviews · Cairn MidOpened reviewsFit >99%
- 122m 48sSorted: price descRe-sorted the catalogFit >99%
- 133m 01sOpened reviews · Cairn MidOpened reviewsFit >99%
- 143m 21sReviews filtered: fitFiltered reviews by fitFit >99%
- 3m 41sLeft the store
Final guess
Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
- Filtered reviews by fit ×224.4×
- Selected a size12.4×
- Searched for sizing / fit9.3×
- Opened the size guide8.4×
- Opened reviews ×41.4×
- Expanded returns policy2.3×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.