Synthetic data
All sessions

s-3754

Simulated shopper

Oct 28, 2026, 1:29 AM UTC · mobile · organic · Cairn Mid Waterproof Boot · 15 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 26%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 01sSearch “delivery time”Searched for shipping / deliveryDelivery 83%
  3. 31m 32sDelivery check · ZIP 16946Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 99%
  4. 41m 35sDelivery check · ZIP 69275Checked delivery date by ZIPDelivery >99%
  5. 51m 39sImage 1 · Cairn MidViewed a product imageDelivery >99%
  6. 62m 12sExpanded shipping · Cairn MidExpanded shipping infoDelivery >99%
  7. 72m 39sExpanded specs · Cairn MidExpanded technical specsDelivery >99%
  8. 82m 52sExpanded shipping · Cairn MidExpanded shipping infoDelivery >99%
  9. 93m 03sOpened reviews · Cairn MidOpened reviewsDelivery >99%
  10. 103m 42sReviews filtered: fitFiltered reviews by fitDelivery >99%
  11. 114m 11sAdded to cart · Cairn MidAdded to cartDelivery >99%
  12. 124m 37sViewed cartViewed cart (saw shipping cost)Delivery >99%
  13. 135m 05sViewed cartViewed cart (saw shipping cost)Delivery >99%
  14. 145m 10sExpanded shipping · Cairn MidExpanded shipping infoDelivery >99%
  15. 5m 17sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×313.0×
  • Checked delivery date by ZIP ×221.1×
  • Searched for shipping / delivery38.1×
  • Viewed cart (saw shipping cost) ×22.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.