Synthetic data
All sessions

s-3755

Simulated shopper

Oct 24, 2026, 12:18 PM UTC · mobile · organic · Squall Pro 3L Shell · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Squall ProViewed a product pageChoice 29%
  2. 21m 04sExpanded materials · Squall ProExpanded materialsSuitability 28%
  3. 31m 24sOpened reviews · Squall ProOpened reviewsSuitability 40%
  4. 41m 34sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 97%
  5. 51m 52sOpened reviews · Squall ProOpened reviewsSuitability 98%
  6. 62m 08sExpanded specs · Squall ProExpanded technical specsSuitability >99%
  7. 72m 23sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability >99%
  8. 83m 03sOpened reviews · Squall ProOpened reviewsSuitability >99%
  9. 3m 24sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×
  • Opened reviews ×31.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.