Synthetic data
All sessions

s-3756

Simulated shopper

Oct 28, 2026, 12:09 PM UTC · mobile · paid social · Ridgeback 48L Pack · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 08sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 31m 19sOpened reviews · Ridgeback 48LOpened reviewsFit 22%
  4. 41m 53sSize M/L · 18–21 in torso · Ridgeback 48LSelected a sizeFit 76%
  5. 52m 27sExpanded specs · Ridgeback 48LExpanded technical specsFit 44%
  6. 62m 30sImage 1 · Ridgeback 48LViewed a product imageFit 39%
  7. 73m 05sViewed Ridgeback 38LViewed a product page · Switched to a similar productNo clear doubt 36%
  8. 83m 42sImage 2 · Ridgeback 38LViewed a product imageNo clear doubt 53%
  9. 94m 16sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice 99%
  10. 104m 20sOpened comparisonOpened the comparisonChoice >99%
  11. 114m 46sSorted: ratingRe-sorted the catalogChoice >99%
  12. 5m 09sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×28.6×
  • Opened the comparison57.4×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.