Synthetic data
All sessions

s-3757

Simulated shopper

Oct 26, 2026, 5:57 AM UTC · mobile · search ads · Talus Trail Runner · 7 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 243sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 15sDelivery check · ZIP 57530Checked delivery date by ZIPDelivery 59%
  4. 41m 49sExpanded returns · Talus TrailExpanded returns policyDelivery 77%
  5. 52m 21sAdded to cart · Talus TrailAdded to cartDelivery 77%
  6. 62m 58sExpanded shipping · Talus TrailExpanded shipping info→ the store shows Delivery Promise hereDelivery 96%
  7. 3m 20sLeft the store

Final guess

Delivery96%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
96%
Choice
<1%
No clear doubt
3%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.