Synthetic data
All sessions

s-3758

Simulated shopper

Oct 23, 2026, 7:46 PM UTC · desktop · paid social · Squall 2.5L Rain Shell · 21 actions

purchasedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 10 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 37%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 249sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 08sSearch “tent”Searched the catalogNo clear doubt 61%
  4. 41m 42sImage 1 · Cairn MidViewed a product imageNo clear doubt 79%
  5. 51m 59sViewed Squall 2.5LViewed a product pageNo clear doubt 86%
  6. 62m 06sBrowsed catalogBrowsed the catalogNo clear doubt 94%
  7. 72m 38sViewed Squall ProViewed a product page · Switched to a similar productNo clear doubt 90%
  8. 83m 18sAdded to cart · Squall ProAdded to cartNo clear doubt 90%
  9. 93m 38sViewed cartViewed cart (saw shipping cost)No clear doubt 74%
  10. 104m 11sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 93%
  11. 114m 19sOpened reviews · Squall ProOpened reviewsValue 98%
  12. 124m 51sReviews filtered: valueFiltered reviews by valueValue >99%
  13. 135m 08sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  14. 145m 30sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue >99%
  15. 155m 55sOpened reviews · Squall 2.5LOpened reviewsValue >99%
  16. 166m 05sReviews filtered: valueFiltered reviews by valueValue >99%
  17. 176m 17sBrowsed catalogBrowsed the catalogValue >99%
  18. 186m 48sSorted: price ascSorted by lowest priceValue >99%
  19. 197m 14sViewed cartViewed cart (saw shipping cost)Value >99%
  20. 207m 43sCheckout startedStarted checkoutValue >99%
  21. 8m 06sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.