Synthetic data
All sessions

s-3759

Simulated shopper

Nov 1, 2026, 1:34 PM UTC · desktop · organic · Emberline 20°F Down Bag · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 246sOpened reviews · Emberline 20°FOpened reviewsSuitability 37%
  3. 31m 03sReviews filtered: deliveryFiltered reviews by shippingDelivery 81%
  4. 41m 09sSorted: price descRe-sorted the catalogDelivery 88%
  5. 51m 40sExpanded shipping · Emberline 20°FExpanded shipping info→ the store shows Delivery Promise hereDelivery 99%
  6. 61m 55sExpanded specs · Emberline 20°FExpanded technical specsDelivery 97%
  7. 2m 03sLeft the store

Final guess

Delivery97%
Fit
<1%
Suitability
2%
Durability
<1%
Value
<1%
Delivery
97%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Expanded shipping info13.0×
  • Re-sorted the catalog1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
exit survey · held out (calib)
Reveal synthetic ground truth
Primary doubtDelivery
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.