Synthetic data
All sessions

s-3760

Simulated shopper

Oct 26, 2026, 7:30 PM UTC · desktop · search ads · Cairn Mid Waterproof Boot · 17 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 59%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 241sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 344sExpanded warranty · Cairn MidExpanded warrantyNo clear doubt 45%
  4. 447sOpened reviews · Cairn MidOpened reviewsDurability 67%
  5. 51m 19sReviews filtered: fitFiltered reviews by fitFit 57%
  6. 61m 32sOpened reviews · Cairn MidOpened reviewsFit 54%
  7. 72m 05sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 98%
  8. 82m 11sExpanded warranty · Cairn MidExpanded warrantyDurability >99%
  9. 92m 31sImage 1 · Cairn MidViewed a product imageDurability >99%
  10. 102m 37sExpanded materials · Cairn MidExpanded materialsDurability >99%
  11. 112m 41sExpanded materials · Cairn MidExpanded materialsDurability >99%
  12. 123m 20sExpanded warranty · Cairn MidExpanded warrantyDurability >99%
  13. 133m 36sExpanded warranty · Cairn MidExpanded warrantyDurability >99%
  14. 144m 02sAdded to cart · Cairn MidAdded to cartDurability >99%
  15. 154m 17sViewed cartViewed cart (saw shipping cost)Durability >99%
  16. 164m 30sCheckout startedStarted checkoutDurability >99%
  17. 4m 37sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×415.6×
  • Filtered reviews by durability95.7×
  • Expanded materials ×26.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.