Synthetic data
All sessions

s-3761

Simulated shopper

Oct 21, 2026, 6:09 PM UTC · mobile · organic · Kettle Ti Stove Kit · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 21m 18sOpened reviews · Kettle TiOpened reviewsSuitability 39%
  3. 31m 49sReviews filtered: deliveryFiltered reviews by shippingDelivery 86%
  4. 42m 17sOpened reviews · Kettle TiOpened reviewsDelivery 76%
  5. 52m 36sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 84%
  6. 63m 13sImage 1 · Kettle TiViewed a product imageSuitability 90%
  7. 73m 39sOpened reviews · Kettle TiOpened reviewsSuitability 94%
  8. 84m 13sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 94m 45sImage 2 · Kettle TiViewed a product imageSuitability >99%
  10. 105m 05sExpanded specs · Kettle TiExpanded technical specsSuitability >99%
  11. 115m 12sDelivery check · ZIP 53785Checked delivery date by ZIPSuitability >99%
  12. 125m 38sSearch “winter hiking boots”Searched for a use-case or specSuitability >99%
  13. 6m 06sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×
  • Opened reviews ×31.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.