Synthetic data
All sessions

s-3764

Simulated shopper

Oct 25, 2026, 11:25 PM UTC · mobile · organic · Squall 2.5L Rain Shell · 13 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 230sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  3. 349sCompare + Squall 2.5LAdded a product to compareChoice 76%
  4. 41m 16sCompare + Squall ProAdded a product to compare→ the store shows Decision Helper hereChoice 95%
  5. 51m 24sImage 1 · Squall 2.5LViewed a product imageChoice 95%
  6. 61m 27sOpened reviews · Squall 2.5LOpened reviewsChoice 87%
  7. 71m 42sReviews filtered: valueFiltered reviews by valueValue 51%
  8. 82m 15sAdded to cart · Squall 2.5LAdded to cartValue 51%
  9. 92m 37sViewed cartViewed cart (saw shipping cost)Value 88%
  10. 103m 14sViewed cartViewed cart (saw shipping cost)Value 98%
  11. 113m 24sPromo field focusedClicked into the promo-code fieldValue >99%
  12. 123m 50sSearch “sale”Searched for deals / priceValue >99%
  13. 3m 55sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.