Synthetic data
All sessions

s-3765

Simulated shopper

Oct 23, 2026, 7:55 PM UTC · mobile · search ads · Cairn Low Hiking Shoe · 17 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 53%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Cairn LowViewed a product pageChoice 31%
  2. 21m 01sImage 1 · Cairn LowViewed a product imageNo clear doubt 35%
  3. 31m 25sImage 2 · Cairn LowViewed a product imageNo clear doubt 54%
  4. 41m 50sCompare + Cairn LowAdded a product to compareChoice 83%
  5. 52m 25sCompare + Talus TrailAdded a product to compare→ the store shows Decision Helper hereChoice 98%
  6. 63m 05sOpened reviews · Cairn LowOpened reviewsChoice 93%
  7. 73m 32sCompare + Cairn LowAdded a product to compareChoice 99%
  8. 83m 55sCompare + Cairn MidAdded a product to compareChoice >99%
  9. 94m 26sSearch “squall vs squall pro”Searched to compare optionsChoice >99%
  10. 104m 43sViewed Talus TrailViewed a product page · Switched to a similar productChoice >99%
  11. 115m 08sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  12. 125m 41sExpanded specs · Cairn LowExpanded technical specsChoice >99%
  13. 136m 04sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  14. 146m 26sAdded to cart · Cairn LowAdded to cartChoice >99%
  15. 156m 32sViewed cartViewed cart (saw shipping cost)Choice >99%
  16. 166m 58sCheckout startedStarted checkoutChoice >99%
  17. 7m 17sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Switched to a similar product ×38.6×
  • Returned to a product viewed earlier ×222.8×
  • Searched to compare options39.5×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.