Synthetic data
All sessions

s-3766

Simulated shopper

Oct 30, 2026, 3:02 AM UTC · desktop · organic · Squall Pro 3L Shell · 15 actions

purchasedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 47%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Squall ProViewed a product pageChoice 29%
  2. 234sOpened comparisonOpened the comparisonChoice 95%
  3. 340sCompare + Squall ProAdded a product to compare→ the store shows Decision Helper hereChoice 99%
  4. 41m 19sCompare + Squall 2.5LAdded a product to compareChoice >99%
  5. 51m 54sOpened comparisonOpened the comparisonChoice >99%
  6. 62m 31sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice >99%
  7. 72m 54sViewed Emberline 20°FViewed a product pageChoice >99%
  8. 83m 29sOpened comparisonOpened the comparisonChoice >99%
  9. 93m 44sSorted: price descRe-sorted the catalogChoice >99%
  10. 104m 05sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  11. 114m 37sOpened comparisonOpened the comparisonChoice >99%
  12. 124m 59sAdded to cart · Squall ProAdded to cartChoice >99%
  13. 135m 27sViewed cartViewed cart (saw shipping cost)Choice >99%
  14. 145m 45sCheckout startedStarted checkoutChoice >99%
  15. 5m 50sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×457.4×
  • Added a product to compare ×211.5×
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.