Synthetic data
All sessions

s-3769

Simulated shopper

Oct 22, 2026, 3:40 PM UTC · desktop · paid social · Ridgeback 48L Pack · 10 actions

abandonedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 244sAdded to cart · Ridgeback 48LAdded to cartChoice 37%
  3. 31m 16sOpened reviews · Ridgeback 48LOpened reviewsFit 27%
  4. 41m 38sReviews filtered: deliveryFiltered reviews by shippingDelivery 74%
  5. 51m 45sDelivery check · ZIP 49819Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 99%
  6. 62m 06sSearch “free returns”Searched for shipping / deliveryDelivery >99%
  7. 72m 40sExpanded shipping · Ridgeback 48LExpanded shipping infoDelivery >99%
  8. 82m 44sViewed cartViewed cart (saw shipping cost)Delivery >99%
  9. 93m 14sSearch “fast shipping”Searched for shipping / deliveryDelivery >99%
  10. 3m 37sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Searched for shipping / delivery ×238.1×
  • Filtered reviews by shipping42.3×
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.