Synthetic data
All sessions

s-3770

Simulated shopper

Oct 23, 2026, 7:05 PM UTC · mobile · paid social · Ridgeback 38L Pack · 16 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 52%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 228sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 31m 06sExpanded warranty · Ridgeback 38LExpanded warrantyNo clear doubt 54%
  4. 41m 13sExpanded warranty · Ridgeback 38LExpanded warranty→ the store shows Durability Proof hereDurability 73%
  5. 51m 40sOpened reviews · Ridgeback 38LOpened reviewsDurability 91%
  6. 62m 15sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  7. 72m 27sExpanded returns · Ridgeback 38LExpanded returns policyDurability >99%
  8. 82m 57sViewed Emberline 20°FViewed a product pageDurability >99%
  9. 93m 12sImage 1 · Emberline 20°FViewed a product imageDurability >99%
  10. 103m 22sExpanded warranty · Emberline 20°FExpanded warrantyDurability >99%
  11. 113m 53sImage 2 · Emberline 20°FViewed a product imageDurability >99%
  12. 124m 15sExpanded warranty · Emberline 20°FExpanded warrantyDurability >99%
  13. 134m 31sAdded to cart · Ridgeback 38LAdded to cartDurability >99%
  14. 144m 43sViewed cartViewed cart (saw shipping cost)Durability >99%
  15. 155m 13sCheckout startedStarted checkoutDurability >99%
  16. 5m 25sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×415.6×
  • Filtered reviews by durability95.7×
  • Opened reviews1.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtDurability
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.