Synthetic data
All sessions

s-3771

Simulated shopper

Oct 28, 2026, 2:18 PM UTC · mobile · organic · Ridgeback 38L Pack · 15 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 252sOpened reviews · Ridgeback 38LOpened reviewsFit 30%
  3. 31m 24sReviews filtered: deliveryFiltered reviews by shippingDelivery 72%
  4. 41m 57sOpened reviews · Ridgeback 38LOpened reviewsDelivery 59%
  5. 52m 31sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 98%
  6. 63m 09sDelivery check · ZIP 53586Checked delivery date by ZIPDelivery >99%
  7. 73m 24sBrowsed catalogBrowsed the catalogDelivery >99%
  8. 83m 41sExpanded returns · Ridgeback 38LExpanded returns policyDelivery >99%
  9. 93m 52sOpened reviews · Ridgeback 38LOpened reviewsDelivery >99%
  10. 104m 24sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  11. 114m 40sDelivery check · ZIP 81621Checked delivery date by ZIPDelivery >99%
  12. 125m 03sDelivery check · ZIP 64790Checked delivery date by ZIPDelivery >99%
  13. 135m 27sExpanded shipping · Ridgeback 38LExpanded shipping infoDelivery >99%
  14. 145m 38sAdded to cart · Ridgeback 38LAdded to cartDelivery >99%
  15. 6m 03sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping ×342.3×
  • Checked delivery date by ZIP ×321.1×
  • Expanded shipping info13.0×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.