Synthetic data
All sessions

s-3772

Simulated shopper

Oct 26, 2026, 9:15 AM UTC · mobile · organic · Talus Trail Runner · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 233sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 357sSearch “boots”Searched the catalogNo clear doubt 64%
  4. 41m 17sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability 71%
  5. 51m 23sOpened reviews · Talus TrailOpened reviewsSuitability 86%
  6. 61m 52sSearch “20 degree sleeping bag”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 99%
  7. 72m 02sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  8. 82m 22sViewed Ridgeback 48LViewed a product pageSuitability >99%
  9. 2m 40sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec ×217.5×
  • Expanded technical specs6.9×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.