Synthetic data
All sessions

s-3773

Simulated shopper

Oct 22, 2026, 1:57 AM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sViewed Cairn MidViewed a product pageFit 27%
  2. 218sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 347sReviews filtered: fitFiltered reviews by fitFit 94%
  4. 41m 19sExpanded specs · Cairn MidExpanded technical specs→ the store shows Fit Confidence hereFit 82%
  5. 51m 48sSize 11 · Cairn MidSelected a sizeFit 98%
  6. 62m 09sSize guide · Cairn MidOpened the size guideFit >99%
  7. 72m 35sOpened reviews · Cairn MidOpened reviewsFit >99%
  8. 82m 49sReviews filtered: fitFiltered reviews by fitFit >99%
  9. 92m 56sExpanded returns · Cairn MidExpanded returns policyFit >99%
  10. 103m 19sViewed Merino 200Viewed a product pageFit >99%
  11. 3m 43sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.