Synthetic data
All sessions

s-3774

Simulated shopper

Oct 29, 2026, 4:15 PM UTC · mobile · paid social · Driftwood 2P Tent · 13 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 25%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 02sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 31m 17sDelivery check · ZIP 23335Checked delivery date by ZIPDelivery 81%
  4. 41m 21sOpened reviews · Driftwood 2POpened reviewsDelivery 85%
  5. 51m 51sExpanded materials · Driftwood 2PExpanded materialsDelivery 54%
  6. 61m 58sOpened reviews · Driftwood 2POpened reviewsDelivery 42%
  7. 72m 08sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 98%
  8. 82m 11sOpened reviews · Driftwood 2POpened reviewsDurability 99%
  9. 92m 35sExpanded returns · Driftwood 2PExpanded returns policyDurability 99%
  10. 103m 14sAdded to cart · Driftwood 2PAdded to cartDurability 99%
  11. 113m 23sDelivery check · ZIP 75102Checked delivery date by ZIPDurability 86%
  12. 123m 35sViewed cartViewed cart (saw shipping cost)Durability 66%
  13. 3m 46sLeft the store

Final guess

Durability66%
Fit
<1%
Suitability
<1%
Durability
66%
Value
<1%
Delivery
34%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded materials6.6×
  • Opened reviews ×31.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryDurability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.