Synthetic data
All sessions

s-3775

Simulated shopper

Oct 23, 2026, 1:50 PM UTC · desktop · email · Driftwood 2P Tent · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 21m 07sViewed Driftwood 2PViewed a product pageNo clear doubt 51%
  3. 31m 21sExpanded warranty · Driftwood 2PExpanded warrantyNo clear doubt 46%
  4. 41m 34sSearch “warranty”Searched for durability / warranty→ the store shows Durability Proof hereDurability 90%
  5. 52m 10sOpened reviews · Driftwood 2POpened reviewsDurability 97%
  6. 62m 39sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  7. 72m 50sExpanded materials · Driftwood 2PExpanded materialsDurability >99%
  8. 83m 02sExpanded warranty · Driftwood 2PExpanded warrantyDurability >99%
  9. 93m 19sOpened reviews · Driftwood 2POpened reviewsDurability >99%
  10. 103m 23sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  11. 113m 50sBrowsed catalogBrowsed the catalogDurability >99%
  12. 123m 58sOpened reviews · Driftwood 2POpened reviewsDurability >99%
  13. 134m 13sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  14. 4m 43sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×395.7×
  • Expanded warranty ×215.6×
  • Searched for durability / warranty38.6×
  • Expanded materials6.6×
  • Opened reviews ×31.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.