Synthetic data
All sessions

s-3776

Simulated shopper

Oct 31, 2026, 10:30 PM UTC · desktop · search ads · Merino 200 Base Layer Crew · 7 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sViewed Merino 200Viewed a product pageFit 22%
  2. 222sSize L · Merino 200Selected a sizeFit 77%
  3. 351sSize XL · Merino 200Changed size selection→ the store shows Fit Confidence hereFit >99%
  4. 41m 28sOpened reviews · Merino 200Opened reviewsFit >99%
  5. 51m 55sReviews filtered: fitFiltered reviews by fitFit >99%
  6. 62m 09sAdded to cart · Merino 200Added to cartFit >99%
  7. 2m 24sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection106.9×
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.