Synthetic data
All sessions

s-3777

Simulated shopper

Oct 22, 2026, 5:50 PM UTC · desktop · organic · Cairn Low Hiking Shoe · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 259sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 31m 29sOpened reviews · Cairn MidOpened reviewsFit 38%
  4. 41m 59sReviews filtered: fitFiltered reviews by fitFit 94%
  5. 52m 06sViewed Cairn LowViewed a product page · Switched to a similar product→ the store shows Fit Confidence hereFit 83%
  6. 62m 26sSize 9.5 · Cairn LowSelected a sizeFit 99%
  7. 72m 54sSize 9 · Cairn LowChanged size selectionFit >99%
  8. 83m 04sExpanded warranty · Cairn LowExpanded warrantyFit >99%
  9. 93m 35sSize 9.5 · Cairn LowChanged size selectionFit >99%
  10. 3m 50sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection ×2106.9×
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.