Synthetic data
All sessions

s-3778

Simulated shopper

Oct 29, 2026, 11:08 PM UTC · desktop · organic · Cairn Low Hiking Shoe · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 250sViewed Cairn LowViewed a product pageNo clear doubt 41%
  3. 31m 11sDelivery check · ZIP 13178Checked delivery date by ZIPDelivery 56%
  4. 41m 26sDelivery check · ZIP 81784Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 94%
  5. 51m 48sSorted: ratingRe-sorted the catalogDelivery 89%
  6. 2m 06sLeft the store

Final guess

Delivery89%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
89%
Choice
<1%
No clear doubt
10%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Re-sorted the catalog1.2×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.