Synthetic data
All sessions

s-3779

Simulated shopper

Oct 26, 2026, 6:29 AM UTC · desktop · paid social · Merino 200 Base Layer Crew · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sViewed Merino 200Viewed a product pageFit 22%
  2. 244sSize guide · Merino 200Opened the size guideFit 68%
  3. 31m 13sExpanded materials · Merino 200Expanded materialsFit 42%
  4. 41m 26sSize guide · Merino 200Re-opened the size guide→ the store shows Fit Confidence hereFit 99%
  5. 51m 56sOpened reviews · Merino 200Opened reviewsFit 99%
  6. 62m 17sReviews filtered: durabilityFiltered reviews by durabilityFit 53%
  7. 72m 40sExpanded shipping · Merino 200Expanded shipping infoFit 52%
  8. 2m 46sLeft the store

Final guess

Fit52%
Fit
52%
Suitability
<1%
Durability
48%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide90.5×
  • Opened the size guide8.4×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.