Synthetic data
All sessions

s-3780

Simulated shopper

Oct 30, 2026, 11:40 PM UTC · mobile · email · Merino 200 Base Layer Crew · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Merino 200Viewed a product pageFit 22%
  2. 222sImage 1 · Merino 200Viewed a product imageNo clear doubt 37%
  3. 339sViewed Ridgeback 48LViewed a product pageNo clear doubt 52%
  4. 41m 16sSearch “jacket”Searched the catalogNo clear doubt 76%
  5. 51m 55sExpanded specs · Ridgeback 48LExpanded technical specsNo clear doubt 80%
  6. 62m 15sViewed Ridgeback 38LViewed a product page · Switched to a similar productNo clear doubt 80%
  7. 72m 32sViewed Squall 2.5LViewed a product pageNo clear doubt 83%
  8. 2m 42sLeft the store

Final guess

No clear doubt83%
Fit
1%
Suitability
1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
14%
No clear doubt
83%
Why no clear doubthow much likelier
  • Viewed a product page ×41.7×
  • Searched the catalog2.9×
  • Viewed a product image2.3×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.