Synthetic data
All sessions

s-3782

Simulated shopper

Oct 20, 2026, 7:12 AM UTC · mobile · organic · Driftwood 2P Tent · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 216sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 326sExpanded specs · Driftwood 2PExpanded technical specsNo clear doubt 50%
  4. 437sOpened reviews · Driftwood 2POpened reviewsSuitability 59%
  5. 51m 07sCompare + Driftwood 2PAdded a product to compare→ the store shows Built-For Answer hereSuitability 79%
  6. 61m 33sOpened reviews · Driftwood 2POpened reviewsSuitability 89%
  7. 71m 38sOpened reviews · Driftwood 2POpened reviewsSuitability 94%
  8. 1m 50sLeft the store

Final guess

Suitability94%
Fit
<1%
Suitability
94%
Durability
1%
Value
4%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs6.9×
  • Opened reviews ×31.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.