Synthetic data
All sessions

s-3786

Simulated shopper

Nov 2, 2026, 3:48 PM UTC · desktop · organic · Driftwood 2P Tent · 14 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 29%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 21m 03sAdded to cart · Driftwood 2PAdded to cartDelivery 30%
  3. 31m 19sBrowsed catalogBrowsed the catalogNo clear doubt 45%
  4. 41m 40sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery 71%
  5. 51m 48sCheckout startedStarted checkoutDelivery 71%
  6. 62m 23sDelivery check · ZIP 32771Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 97%
  7. 72m 52sDelivery check · ZIP 40002Checked delivery date by ZIPDelivery >99%
  8. 82m 59sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery >99%
  9. 93m 31sDelivery check · ZIP 28773Checked delivery date by ZIPDelivery >99%
  10. 103m 42sOpened reviews · Driftwood 2POpened reviewsDelivery >99%
  11. 113m 54sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  12. 124m 09sImage 1 · Driftwood 2PViewed a product imageDelivery >99%
  13. 134m 40sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery >99%
  14. 4m 58sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×
  • Expanded shipping info ×313.0×
  • Filtered reviews by shipping42.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.