Synthetic data
All sessions

s-3788

Simulated shopper

Oct 27, 2026, 10:03 AM UTC · mobile · paid social · Squall 2.5L Rain Shell · 11 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 230sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 09sExpanded returns · Squall 2.5LExpanded returns policyNo clear doubt 50%
  4. 41m 14sDelivery check · ZIP 53268Checked delivery date by ZIPDelivery 70%
  5. 51m 52sOpened reviews · Squall 2.5LOpened reviewsDelivery 75%
  6. 62m 28sSearch “fast shipping”Searched for shipping / delivery→ the store shows Delivery Promise hereDelivery 99%
  7. 72m 54sExpanded shipping · Squall 2.5LExpanded shipping infoDelivery >99%
  8. 82m 58sExpanded returns · Squall 2.5LExpanded returns policyDelivery >99%
  9. 93m 16sBrowsed catalogBrowsed the catalogDelivery >99%
  10. 103m 46sAdded to cart · Squall 2.5LAdded to cartDelivery >99%
  11. 4m 10sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Searched for shipping / delivery38.1×
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Expanded returns policy ×22.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.