Synthetic data
All sessions

s-3789

Simulated shopper

Oct 27, 2026, 8:47 PM UTC · desktop · organic · Cairn Low Hiking Shoe · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 233sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 342sBrowsed catalogBrowsed the catalogNo clear doubt 54%
  4. 41m 21sExpanded shipping · Cairn LowExpanded shipping infoNo clear doubt 57%
  5. 51m 26sExpanded returns · Cairn LowExpanded returns policyDelivery 48%
  6. 61m 33sBrowsed catalogBrowsed the catalogNo clear doubt 63%
  7. 72m 00sImage 1 · Cairn LowViewed a product imageNo clear doubt 84%
  8. 82m 10sOpened reviews · Cairn LowOpened reviewsNo clear doubt 71%
  9. 92m 25sViewed Emberline 20°FViewed a product pageNo clear doubt 81%
  10. 2m 50sLeft the store

Final guess

No clear doubt81%
Fit
3%
Suitability
<1%
Durability
1%
Value
<1%
Delivery
15%
Choice
<1%
No clear doubt
81%
Why no clear doubthow much likelier
  • Browsed the catalog ×32.3×
  • Viewed a product page ×21.7×
  • Viewed a product image2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.