Synthetic data
All sessions

s-3790

Simulated shopper

Oct 21, 2026, 6:51 AM UTC · desktop · organic · Lumen 400 Headlamp · 20 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 49%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 244sCompare + Lumen 400Added a product to compareChoice 57%
  3. 31m 16sBrowsed catalogBrowsed the catalogChoice 42%
  4. 41m 46sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 84%
  5. 52m 08sOpened reviews · Lumen 400Opened reviewsValue 90%
  6. 62m 35sReviews filtered: valueFiltered reviews by valueValue 99%
  7. 72m 55sOpened reviews · Lumen 400Opened reviewsValue >99%
  8. 83m 18sReviews filtered: valueFiltered reviews by valueValue >99%
  9. 93m 57sBrowsed catalogBrowsed the catalogValue >99%
  10. 104m 26sSorted: price ascSorted by lowest priceValue >99%
  11. 114m 37sSearch “discount code”Searched for deals / priceValue >99%
  12. 125m 15sAdded to cart · Lumen 400Added to cartValue >99%
  13. 135m 20sViewed cartViewed cart (saw shipping cost)Value >99%
  14. 145m 30sAdded to cart · Lumen 400Added to cartValue >99%
  15. 155m 59sViewed cartViewed cart (saw shipping cost)Value >99%
  16. 166m 28sRemoved from cart · Lumen 400Removed from cartValue >99%
  17. 176m 39sAdded to cart · Lumen 400Added to cartValue >99%
  18. 186m 43sViewed cartViewed cart (saw shipping cost)Value >99%
  19. 197m 09sCheckout startedStarted checkoutValue >99%
  20. 7m 19sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Sorted by lowest price ×28.4×
  • Viewed cart (saw shipping cost) ×34.1×
  • Removed from cart46.2×
  • Searched for deals / price30.7×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.