Synthetic data
All sessions

s-3792

Simulated shopper

Oct 23, 2026, 8:49 PM UTC · mobile · paid social · Driftwood 2P Tent · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 235sDelivery check · ZIP 42316Checked delivery date by ZIPDelivery 88%
  3. 358sDelivery check · ZIP 60645Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 99%
  4. 41m 30sExpanded materials · Driftwood 2PExpanded materialsDelivery 96%
  5. 51m 54sSearch “long lasting base layer”Searched for sizing / fitDelivery 88%
  6. 1m 58sLeft the store

Final guess

Delivery88%
Fit
<1%
Suitability
<1%
Durability
8%
Value
<1%
Delivery
88%
Choice
<1%
No clear doubt
3%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.