Synthetic data
All sessions

s-3793

Simulated shopper

Oct 22, 2026, 8:33 PM UTC · desktop · organic · Squall Pro 3L Shell · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Squall ProViewed a product pageChoice 29%
  2. 215sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice 77%
  3. 328sCompare + Squall 2.5LAdded a product to compare→ the store shows Decision Helper hereChoice 96%
  4. 447sCompare + Squall ProAdded a product to compareChoice 99%
  5. 51m 03sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  6. 61m 14sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  7. 71m 33sOpened comparisonOpened the comparisonChoice >99%
  8. 81m 36sSearch “best backpacking pack”Searched to compare optionsChoice >99%
  9. 92m 03sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  10. 102m 07sOpened comparisonOpened the comparisonChoice >99%
  11. 112m 35sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  12. 2m 57sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Returned to a product viewed earlier ×422.8×
  • Switched to a similar product ×58.6×
  • Opened the comparison ×257.4×
  • Added a product to compare ×211.5×
  • Searched to compare options39.5×
  • Viewed a product page ×61.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.