Synthetic data
All sessions

s-3794

Simulated shopper

Oct 27, 2026, 6:03 PM UTC · desktop · paid social · Driftwood 2P Tent · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 231sExpanded specs · Driftwood 2PExpanded technical specsSuitability 47%
  3. 31m 00sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery 60%
  4. 41m 25sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 47%
  5. 1m 39sLeft the store

Final guess

No clear doubt47%
Fit
<1%
Suitability
15%
Durability
1%
Value
<1%
Delivery
36%
Choice
1%
No clear doubt
47%
Why no clear doubthow much likelier
  • Viewed a product image2.3×
  • Viewed a product page1.7×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.