Synthetic data
All sessions

s-3796

Simulated shopper

Oct 25, 2026, 2:56 PM UTC · desktop · organic · Cairn Mid Waterproof Boot · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Cairn MidViewed a product pageFit 27%
  2. 248sSize guide · Cairn MidOpened the size guideFit 74%
  3. 31m 12sSearch “boots”Searched the catalogFit 64%
  4. 41m 17sImage 1 · Cairn MidViewed a product imageFit 55%
  5. 51m 26sOpened reviews · Cairn MidOpened reviewsFit 78%
  6. 62m 06sSize guide · Cairn MidRe-opened the size guide→ the store shows Fit Confidence hereFit >99%
  7. 72m 19sSearch “boots”Searched the catalogFit >99%
  8. 82m 39sViewed Kettle TiViewed a product pageFit 99%
  9. 93m 14sCompare + Kettle TiAdded a product to compareFit 99%
  10. 103m 23sImage 2 · Kettle TiViewed a product imageFit 99%
  11. 113m 46sSearch “boot sizing”Searched for sizing / fitFit >99%
  12. 124m 09sExpanded returns · Kettle TiExpanded returns policyFit >99%
  13. 4m 33sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide90.5×
  • Searched for sizing / fit9.3×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Opened reviews1.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.