Synthetic data
All sessions

s-3799

Simulated shopper

Oct 22, 2026, 12:30 AM UTC · mobile · organic · Driftwood 2P Tent · 17 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 258sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 19sOpened reviews · Merino 200Opened reviewsDurability 25%
  4. 41m 54sReviews filtered: suitabilityFiltered reviews by performanceSuitability 88%
  5. 52m 27sExpanded specs · Merino 200Expanded technical specs→ the store shows Built-For Answer hereSuitability 99%
  6. 62m 50sImage 1 · Merino 200Viewed a product imageSuitability 99%
  7. 73m 25sViewed Driftwood 2PViewed a product pageSuitability 98%
  8. 84m 05sOpened reviews · Driftwood 2POpened reviewsSuitability 99%
  9. 94m 25sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 104m 59sExpanded specs · Driftwood 2PExpanded technical specsSuitability >99%
  11. 115m 16sExpanded specs · Driftwood 2PExpanded technical specsSuitability >99%
  12. 125m 20sImage 2 · Driftwood 2PViewed a product imageSuitability >99%
  13. 135m 50sExpanded specs · Driftwood 2PExpanded technical specsSuitability >99%
  14. 146m 18sOpened reviews · Driftwood 2POpened reviewsSuitability >99%
  15. 156m 37sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  16. 167m 01sAdded to cart · Driftwood 2PAdded to cartSuitability >99%
  17. 7m 22sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×373.8×
  • Expanded technical specs ×46.9×
  • Opened reviews ×31.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.