Synthetic data
All sessions

s-3800

Simulated shopper

Oct 20, 2026, 5:57 PM UTC · desktop · paid social · Squall 2.5L Rain Shell · 17 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 51%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 247sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 31m 06sExpanded returns · Lumen 400Expanded returns policyNo clear doubt 59%
  4. 41m 17sViewed Squall 2.5LViewed a product pageNo clear doubt 72%
  5. 51m 37sOpened reviews · Squall 2.5LOpened reviewsNo clear doubt 50%
  6. 61m 48sOpened reviews · Squall 2.5LOpened reviewsFit 22%
  7. 71m 51sReviews filtered: suitabilityFiltered reviews by performanceSuitability 92%
  8. 81m 59sOpened reviews · Squall 2.5LOpened reviewsSuitability 94%
  9. 92m 18sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  10. 102m 38sCompare + Squall 2.5LAdded a product to compareSuitability >99%
  11. 112m 50sCompare + Squall ProAdded a product to compareSuitability >99%
  12. 123m 26sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
  13. 134m 03sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
  14. 144m 08sAdded to cart · Squall 2.5LAdded to cartSuitability >99%
  15. 154m 30sViewed cartViewed cart (saw shipping cost)Suitability >99%
  16. 164m 54sCheckout startedStarted checkoutSuitability >99%
  17. 4m 59sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Opened reviews ×51.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.