Synthetic data
All sessions

s-3801

Simulated shopper

Oct 31, 2026, 8:48 PM UTC · mobile · search ads · Squall 2.5L Rain Shell · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 248sOpened comparisonOpened the comparisonChoice 95%
  3. 358sImage 1 · Squall 2.5LViewed a product imageChoice 94%
  4. 41m 25sExpanded specs · Squall 2.5LExpanded technical specs→ the store shows Decision Helper hereChoice 90%
  5. 51m 34sOpened comparisonOpened the comparisonChoice >99%
  6. 62m 02sViewed Squall ProViewed a product page · Switched to a similar productChoice >99%
  7. 72m 28sOpened comparisonOpened the comparisonChoice >99%
  8. 82m 48sImage 2 · Squall ProViewed a product imageChoice >99%
  9. 93m 19sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  10. 103m 49sImage 3 · Squall 2.5LViewed a product imageChoice >99%
  11. 114m 21sExpanded specs · Squall 2.5LExpanded technical specsChoice >99%
  12. 124m 28sOpened comparisonOpened the comparisonChoice >99%
  13. 4m 40sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×457.4×
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.