Synthetic data
All sessions

s-3802

Simulated shopper

Nov 2, 2026, 9:52 PM UTC · mobile · paid social · Cairn Low Hiking Shoe · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 233sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 12sBrowsed catalogBrowsed the catalogNo clear doubt 54%
  4. 41m 28sSize guide · Cairn LowOpened the size guideNo clear doubt 54%
  5. 51m 52sExpanded returns · Cairn LowExpanded returns policyFit 47%
  6. 62m 18sSize 11 · Cairn LowSelected a size→ the store shows Fit Confidence hereFit 87%
  7. 72m 48sOpened reviews · Cairn LowOpened reviewsFit 96%
  8. 83m 03sImage 1 · Cairn LowViewed a product imageFit 93%
  9. 93m 28sImage 2 · Cairn LowViewed a product imageFit 89%
  10. 3m 36sLeft the store

Final guess

Fit89%
Fit
89%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
11%
Why fithow much likelier
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Opened reviews1.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.