Synthetic data
All sessions

s-3803

Simulated shopper

Oct 21, 2026, 5:39 AM UTC · desktop · organic · Merino 200 Base Layer Crew · 19 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sViewed Merino 200Viewed a product pageFit 22%
  2. 21m 06sSearch “sale”Searched for deals / priceValue 85%
  3. 31m 10sOpened reviews · Merino 200Opened reviewsValue 84%
  4. 41m 14sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 99%
  5. 51m 22sOpened reviews · Merino 200Opened reviewsValue 99%
  6. 61m 27sReviews filtered: valueFiltered reviews by valueValue >99%
  7. 71m 48sBrowsed catalogBrowsed the catalogValue >99%
  8. 81m 56sSorted: price ascSorted by lowest priceValue >99%
  9. 92m 21sImage 1 · Merino 200Viewed a product imageValue >99%
  10. 102m 49sOpened reviews · Merino 200Opened reviewsValue >99%
  11. 113m 22sReviews filtered: valueFiltered reviews by valueValue >99%
  12. 123m 43sOpened reviews · Merino 200Opened reviewsValue >99%
  13. 134m 08sReviews filtered: valueFiltered reviews by valueValue >99%
  14. 144m 11sOpened reviews · Merino 200Opened reviewsValue >99%
  15. 154m 38sReviews filtered: valueFiltered reviews by valueValue >99%
  16. 165m 05sAdded to cart · Merino 200Added to cartValue >99%
  17. 175m 15sViewed cartViewed cart (saw shipping cost)Value >99%
  18. 185m 47sPromo field focusedClicked into the promo-code fieldValue >99%
  19. 5m 54sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×518.9×
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.