Synthetic data
All sessions

s-3805

Simulated shopper

Oct 25, 2026, 7:51 PM UTC · mobile · search ads · Ridgeback 38L Pack · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 21m 13sOpened reviews · Ridgeback 38LOpened reviewsFit 30%
  3. 31m 23sReviews filtered: valueFiltered reviews by valueValue 74%
  4. 41m 45sExpanded specs · Ridgeback 38LExpanded technical specsSuitability 48%
  5. 52m 00sOpened reviews · Ridgeback 38LOpened reviews→ the store shows Built-For Answer hereSuitability 62%
  6. 62m 18sReviews filtered: suitabilityFiltered reviews by performanceSuitability 99%
  7. 72m 28sImage 1 · Ridgeback 38LViewed a product imageSuitability >99%
  8. 83m 07sOpened reviews · Ridgeback 38LOpened reviewsSuitability >99%
  9. 93m 31sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 3m 40sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs6.9×
  • Opened reviews ×31.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.