Synthetic data
All sessions

s-3806

Simulated shopper

Oct 25, 2026, 10:58 PM UTC · mobile · email · Ridgeback 48L Pack · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 227sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 31m 03sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice 60%
  4. 41m 18sExpanded returns · Ridgeback 48LExpanded returns policyChoice 53%
  5. 51m 21sOpened reviews · Ridgeback 48LOpened reviewsChoice 41%
  6. 61m 36sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 88%
  7. 72m 14sSearch “tent”Searched the catalogFit 89%
  8. 82m 17sImage 1 · Ridgeback 48LViewed a product imageFit 90%
  9. 92m 41sImage 2 · Ridgeback 48LViewed a product imageFit 89%
  10. 103m 07sImage 3 · Ridgeback 48LViewed a product imageFit 86%
  11. 113m 12sImage 4 · Ridgeback 48LViewed a product image · Inspected 4+ images closelyFit 69%
  12. 123m 40sSize guide · Ridgeback 48LOpened the size guideFit 91%
  13. 134m 10sImage 5 · Ridgeback 48LViewed a product imageFit 85%
  14. 144m 20sOpened reviews · Ridgeback 48LOpened reviewsFit 96%
  15. 154m 47sReviews filtered: fitFiltered reviews by fitFit >99%
  16. 4m 53sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Opened reviews ×21.4×
  • Inspected 4+ images closely1.9×
  • Viewed a product image ×51.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.