Synthetic data
All sessions

s-3807

Simulated shopper

Oct 27, 2026, 10:35 PM UTC · desktop · organic · Talus Trail Runner · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sViewed Talus TrailViewed a product pageChoice 23%
  2. 217sOpened reviews · Talus TrailOpened reviewsSuitability 32%
  3. 325sReviews filtered: suitabilityFiltered reviews by performanceSuitability 97%
  4. 442sExpanded materials · Talus TrailExpanded materials→ the store shows Built-For Answer hereSuitability 96%
  5. 545sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  6. 651sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  7. 71m 29sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  8. 81m 52sExpanded warranty · Talus TrailExpanded warrantySuitability >99%
  9. 92m 28sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  10. 102m 40sImage 1 · Talus TrailViewed a product imageSuitability >99%
  11. 112m 56sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  12. 123m 16sViewed Kettle TiViewed a product pageSuitability >99%
  13. 133m 33sImage 2 · Kettle TiViewed a product imageSuitability >99%
  14. 3m 56sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Opened reviews ×41.7×
  • Expanded technical specs6.9×
  • Viewed a product image ×21.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.