Synthetic data
All sessions

s-3810

Simulated shopper

Oct 24, 2026, 10:24 AM UTC · desktop · organic · Cairn Mid Waterproof Boot · 19 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 236sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 16sAdded to cart · Cairn MidAdded to cartNo clear doubt 34%
  4. 41m 28sViewed cartViewed cart (saw shipping cost)Value 49%
  5. 51m 40sRemoved from cart · Cairn MidRemoved from cart→ the store shows Value Breakdown hereValue 97%
  6. 61m 59sAdded to cart · Cairn MidAdded to cartValue 97%
  7. 72m 25sViewed cartViewed cart (saw shipping cost)Value 99%
  8. 82m 32sPromo field focusedClicked into the promo-code fieldValue >99%
  9. 93m 09sExpanded returns · Cairn MidExpanded returns policyValue 99%
  10. 103m 41sViewed cartViewed cart (saw shipping cost)Value 99%
  11. 114m 03sPromo field focusedClicked into the promo-code fieldValue >99%
  12. 124m 37sAdded to cart · Cairn MidAdded to cartValue >99%
  13. 134m 40sViewed cartViewed cart (saw shipping cost)Value >99%
  14. 144m 48sRemoved from cart · Cairn MidRemoved from cartValue >99%
  15. 155m 00sViewed Cairn LowViewed a product page · Switched to a similar productValue >99%
  16. 165m 21sViewed Cairn MidViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue >99%
  17. 175m 24sOpened reviews · Cairn MidOpened reviewsValue >99%
  18. 185m 59sReviews filtered: valueFiltered reviews by valueValue >99%
  19. 6m 29sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Clicked into the promo-code field ×240.8×
  • Viewed cart (saw shipping cost) ×44.1×
  • Filtered reviews by value18.9×
  • Switched to a similar product ×21.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
exit survey · used in training
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.